The work is great. The systems around it are not there yet.
No reviews anywhere yet. No Google profile. Nothing online for somebody to find at nine at night with water on the floor. And calls that ring out while your hands are in a toilet.
None of that is a reflection of the work. It is what happens when the work is the only thing there is time for.
Everything we build does one of three things.
If a piece of this system does not do one of these three, it is not in the build. That rule is what keeps it something you can actually run.
Capture every lead
Nothing that reaches you gets lost, whether you answer or not.
Keep every customer
Seasonal work offered on time, quiet customers brought back.
Ask every happy one, once
One review ask per customer. One referral code. Never nagging.
The whole system on one page.
Customers come in on the left. Four pipelines handle them in the middle. What comes out the right side is booked estimates, invoices, repeat work, reviews and referrals.
- Phone calls
- Website forms
- Website chat
- Facebook and Instagram
- Referrals
- A · Lead to booked estimate
- B · Keep and grow
- C · Bring back the quiet ones
- D · Reviews and referrals
- Booked estimates
- Invoices sent
- Repeat and seasonal work
- Google reviews
- Referred customers
The pages, each one built to be found.
One page for each of your twelve services. One page for each of the towns you cover. So when somebody searches water heater repair Greenville, there is a page built for exactly that search instead of a homepage hoping to be noticed.
Every one of those pages ends in a working estimate form that lands in the system, not in a folder nobody checks.
Pull it up on your phone and do this.
Takes about two minutes. This is what a customer sees when Google sends them to you.
- Open the site. Use the button below. It works on your phone, which is where most of your customers will see it.
- Tap Services, then pick one. Drain Cleaning and Unclogging is a good one. That whole page exists so Google has somewhere to send someone searching for exactly that.
- Tap Service Areas, then pick a town. Greenville, Spartanburg, wherever. Same idea: one page per town, so you show up when someone searches with their town in it.
- Scroll to the bottom of any page. Every single one ends in the estimate form. Nobody has to hunt for how to reach you.
- Check the footer. Every service and every town is linked from the bottom of every page. That is what makes Google treat it as one connected site instead of the loose pages.
What each one actually does.
Lead to booked estimate
You are on the job and the phone rings out. Within seconds that caller gets a text with your booking link, and they book themselves. You get an alert. Reminders and follow-ups run on their own after that, without you touching anything.
Keep customers and grow the ticket
Trees in the fall. Beds in late winter. Pest control and seeding in spring. And in summer, your once-a-month customers get offered the bi-weekly. You pick which service leads each season.
Bring the quiet ones back
This one is built and waiting. You are brand new, so there is no quiet customer list to wake up yet. Every job you do from here fills it, and in about a year it becomes the cheapest work you can get.
Reviews and referrals
Referrals only go to customers who already rated you four or five stars. They get a code, the estimate form asks who referred you, and when that friend becomes a customer you get a task to send the reward.
The same assistant on every channel.
Flo is the assistant behind the chat. Website, Facebook, Instagram, all the same answers and all the same calendar. It finds out the service, the town, and how often they need you, then offers a time. Anything it should not answer, it hands straight to you.
It is trained on your twelve services in your own words, not on generic plumbing copy.
One tap: Job Complete.
Every tap logs the visit and sends the invoice. That single tap is what drives the review ask, the season calendar, and the sixty-day comeback clock.
The review ask fires once per customer, never per cut. Four or five stars goes to Google. One to three comes privately to you instead, so a bad day gets fixed rather than published.
You have none today. That is the fastest thing to fix.
Zero reviews is the hardest starting point in home services, and it has nothing to do with the quality of the work. Somebody comparing plumbers online compares star ratings before they compare anything else. Twenty years of experience does not show up in a search result. Reviews do.
You tap Job Complete
One tap on your phone when the job is done. That is the whole action.
An hour later they get a text
Asked once, at the moment they are happiest. Never asked again after that.
Four and five stars go public
Straight to your Google profile. Anything lower comes to you privately first, so you get the chance to fix it.
This wraps around what you already do.
- Your phone number. Same line, same phone. Nothing to port or forward.
- Your phone number. Stays yours. Nothing gets forwarded away from you.
- Your crew. No change to how you schedule or run them.
- How you do the work. The work is the part that already works.
Two things, day to day.
- Tap Job Complete when a job is done. That one tap runs the invoice, the review ask and the season clock.
- Answer your alerts. A new lead, a booking, a reply. They come to your phone.
Everything else runs without you.
Four weeks, most urgent first.
This build is the foundation, not the ceiling.
Everything above is aimed at one thing: making sure the work already coming at you stops leaking. That is the right first job, because you have a crew rolling and room on the route.
Once that is running and you decide you want more coming in rather than less falling out, the same system does all of this too. None of it is a rebuild. It switches on inside what we are already putting in.
Paid ads
Google and Facebook ads pointed at the service and town pages we are already building, with every lead landing in the same pipeline.
When you want more volumeSocial posting on a schedule
Facebook, Instagram and Google posts scheduled ahead from your job photos, so the page stays alive without you thinking about it.
When you want to stay visibleAn assistant that answers the phone
Right now a missed call gets a text back. The next step is a voice assistant that actually answers, qualifies, and books, so nothing rings out at all.
When you cannot get to the phoneYour listings, everywhere
Google, Bing, Apple Maps and Facebook kept in sync from one place, so your hours and details are never wrong somewhere you forgot about.
After the Google profile is liveDeposits and text-to-pay
Take a deposit at the time of booking on bigger jobs, and let customers pay an invoice from a text instead of chasing them.
When jobs get biggerSeasonal email to your whole list
One send to everyone you have ever worked for when the season turns, on top of the texts already in the build.
When the list is worth mailingLogins for your crew
As you hire, your people get their own access with only what they need to see, and the jobs still log themselves.
When you add peopleA second location or crew
The whole setup copies. A second crew or a new town runs on the same system without building any of it again.
When you expandWhat it costs to build, and what it runs after that.
This is the same system JP Collaborators builds and bills for. The website, the four pipelines, the AI front desk, the review engine and the Google profile are all part of it. Here is the whole cost, nothing held back for later. It comes as two separate lines: the monthly for the system, and the AI plan on top of it.
What it runs after that
Carrier charges
Charged by the phone company rather than by us, and they exist whether or not you use AI. Your phone number is a couple of dollars a month, text messages are cents each, and phone minutes depend on call volume.
AI usage, and what you would actually pay
This is the one thing that is not inside the monthly above. It is last on purpose, so you can see the whole picture before you read it.
Your system is set up on OpenAI GPT-4.1, and every number below is priced against that model. AI usage is charged for what you actually use, so here is what each thing costs you.
What you get charged for, and what it costs
| What | Your rate |
|---|---|
| An AI chat or text conversation with a customer | about $0.08, billed by length |
| A minute of the AI answering the phone | $0.40 per minute |
| A review request or reply the AI sends | $0.20 each |
| AI-written content, for social posts or emails | $0.50 per 1,000 words |
| An AI-generated image | $0.35 each |
| An automation step that uses AI to decide or summarise | $0.20 each time it runs |
What that adds up to in a real month
Starting out
Around 150 conversations, 20 minutes of AI phone, 20 review messages.
About $24 a month.
Getting busy
Around 450 conversations, 60 minutes of phone, 60 review messages, some written posts.
About $77 a month.
Consistently full
Your usage is running over $100 most months.
Move to a plan below.
Once you go past those amounts, move to a plan
Paying per use is the cheaper option while you are getting started, and most new businesses stay there for a while. The rule is simple. Once your usage is regularly running over $100 a month, the plan costs you less than the usage would, and it stops the monthly number from moving around on you.
Text it like a customer would. See what it does.
Reading about an AI answering your phone is not the same as watching it do it. This takes about two minutes and it is the fastest way to know whether this is real.
Do these five things, in this order.
Do it on your phone, not a laptop. That is where your customers will be standing when they do it.
- Open the site and tap the chat bubble. Bottom right corner. That is Flo. Same assistant that answers your texts, your Facebook messages and your Instagram DMs.
- Ask a normal question. Type "how much to clear a kitchen drain". Watch what it does. It will not throw a price at you, it asks whether it is slow or fully backed up first, because those are different jobs.
- Now tell it it is an emergency. Type "water is everywhere under my sink". This is the part worth watching. It stops selling and tells you how to shut the water off, before anybody talks about money.
- Try to break it. Ask something it should not answer. A firm price, whether you are insured, can you come at 2am. It hands off to you instead of making something up. That is deliberate.
- Let it book you. Give it a name and a time. The appointment lands on the calendar and you get the alert, without anyone at this end touching it.
Why it costs what it costs.
This is not a favor, and it is not a discount pulled out of the air. It is a trade, and it is worth being plain about both sides of it so nobody wonders later.
What that means in practice
You are the proof
A brand new plumbing company with no reviews and no website is the hardest version of this. If it works for you, it works for anybody. That is worth more to us than the build fee.
We track the real numbers
Calls answered, jobs booked, reviews collected, over your first year. Not marketing figures, the actual ones out of your system.
You keep the veto
You see anything before it is published. Your customers are never named. If a number feels too private, it does not go out.
A few quick answers.
- Your service areaConfirm the towns before the pages go live
- Licensing and insuranceWhat you carry, so we word it correctly
- Your hoursAnd what counts as after hours for you
- Job photosPhone photos are fine, before and after pairs are worth the most
- Google Business ProfileWe create and verify it, Google sets the timeline
- Where invoices goSent from the system, or however you do it today